Tegile Systems knows how to build and sustain strong channel partner relationships just as intimately as they know next-generation Flash storage. For the past five years, they’ve earned a 5-Star Rating in CRN’s Partner Program Guide. So, when we had the opportunity to sit down with Sherman Tam, Tegile’s Director of Channel & Partner Marketing, we didn’t hesitate.
In this new Channel Visions video, Tam stresses the importance of developing a foundation of content channel partners can use, regardless of their size or go-to-market plan.
Channel Marketing at the Push of a Button
According to Tam, there is simply no “one size fits all” when it comes to providing marketing and sales support to channel partners. That’s exactly why channel tools matter. Developing and delivering campaigns and content for the wide array of partners that most channel organizations have today takes time and money. The right channel technology and processes can lift a lot of that burden from both suppliers and their channel partners by providing multi-tactic channel marketing at the push of a button.
Follow Tegile and Tam’s lead to increase partner engagement and drive sales:
- Provide pre-packaged campaigns. These work especially well for partners that don’t have the tools, resources or expertise to develop lead generation and nurturing tactics on their own.
- Realize integration matters. Time is money. Being able to access content, campaigns and value-added assets quickly, within the systems they already know and use, is vital to partners who are already feeling overburdened.
- Recognize shifting market demands. You can’t ignore the consolidation happening at both the vendor and partner level, along with rapidly evolving technology, in today’s channel landscape. Be willing to provide strategies and small pieces of information partners and prospects can digest quickly.
Learn more by watching Tam’s video along with others from thought leaders transforming channel marketing and management here: https://channelvisions.tv/
Submitted by Kiersten Hoffman
Director of Content Marketing at Zift Solutions.