As the channel landscape continues to evolve, suppliers and their channel partners must adapt to meet the increasing sales demands and challenges head on. Channel partners are getting more connected with the marketing and sales programs suppliers offer. Suppliers, on the other side, are listening more to the unique needs of individual partners and adapting to how partners operate rather than practicing business as usual.
Channel expert Sherman Tam is back in a new episode of Channel Visions. In it, he shares with viewers the need for suppliers to be flexible in what they provide in terms of processes, content, and tools to effectively meet partners where they are at their marketing and sales maturity level.
Learn more by watching Tam’s video along with others from thought leaders transforming channel marketing and management here: https://channelvisions.tv/
Submitted by Kiersten Hoffman
Director of Content Marketing at Zift Solutions.