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Becoming a Better Business Partner in the Channel

The point of sales (POS) systems market is growing more competitive.   As a technology company focused on delivering innovative POS solutions, Cayan heavily relies on a strong and engaged distribution channel to stay ahead.

Just ask Cayan’s Vice President of Channel Marketing, Bradford Giles.

Giles believes the days of getting channel partners engaged and effective in your channel program has long moved away from a round of golf or country club dinner.  Vendors now need to think beyond the traditional approach to building channel relationships, and really get down to business when it comes to becoming better business allies.

In this episode of Channel Visions, Giles also shares how emerging technology is helping foster relationships that are mutually beneficial for the vendor and the channel partner.

Visit ChannelVisions.tv for more videos featuring leading thought leaders in the channel marketing and management (CMM), and partner relationship management (PRM).

 

Submitted by Kiersten Hoffman

Director of Content Marketing at Zift Solutions.

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