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How to Build Email Campaigns

Overview
 

A campaign is a collection of marketing activities that include emails, email workflows, web plugins, print media, online ad campaigns, or any combination of these. Creating campaigns allows the supplier to provide branded content to partners to increase engagement, improve open rates, and improve lead generation. By creating campaigns, you will be able to gather data in one place for all the marketing activity around a specific product or service that is offered.

Email is the most common marketing activity associated with our platform's campaign tool. ZiftMarcom templates are pre-built email templates that the supplier can use to create syndicated emails for partners. These templates are designed with you so you have the most flexibility. You can reuse templates for multiple campaigns and determine the level of co-branding your partners will have.

This guide will help you to get started with email marketing using Zift Solutions tools.

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Create and Personalize Activities Package the Assets in a Campaign Publish the Campaign

 Prerequisites

You should be familiar with the following topics before continuing:

  • Marketing tactics such as email, website plugin, digital ad, and print.
  • Marketing campaigns.
Create and Personalize Activities for a Campaign

Create and personalize assets such as email, website plugin, digital ad, print, workflow, or custom activity. 

Package the Assets into a Campaign

Create a campaign to hold all the content of the campaign for best results. Using a campaign will provide reporting for the whole campaign. 

Publish

You will be prompted to publish the content or the campaign as you are building your content. If you do not want to publish at that time, you can Edit Campaign Details for the Unpublish option.

 

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